Friday, April 30, 2010

Senior Communications Professional

25 Ridge Road
Edison, New Jersey 08817
Home: (732) 287-2970
Cell: (908) 227-1087


Harmony Web Centers
Hazlet, NJ
Business Manager

Deliver revolutionary technology providing businesses a cost effective and functionally-rich, template driven website solution to use internet marketing, allowing businesses to increase revenues, decrease expenses and improve customer services by exposing businesses to new markets, introducing new products to the market faster and establishing credibility with customers by providing prompt, personalized service.

Enhance website marketing by providing website content development and revision services. Design strategic public relations plans to further promote businesses through media placements (press release, feature stories, e-mail blasts, case studies, fact sheets, brochures and other communications channels.)

Briechle-Fernandez Marketing Services
Eatontown, NJ
Communications Specialist/Copywriter

Managed several corporate business-to-business accounts for multi-billion dollar global companies providing account management, public relations, advertising, marketing, collateral development, tradeshow, media relations, copywriting and website content for chemical, cosmetics, personal care, household care, soaps and detergents, pharma, automotive catalysts and construction industries. Utilized skills in account management, marketing, public relations, media relations and advertising, social media, copywriting and multi-media.

* Increased client presence in key customer markets through aggressive media campaigns
resulting in local, regional, national and international media coverage by 15%-50%.

* Developed highly targeted ads, marketing collateral and digital media achieving improved and
multi-channel communication with customer base.

* Positioned clients as authoritative experts in their industry, providing opportunities to present
case studies and other ground breaking industry information at conferences and trade shows.

* Designed and implemented small-group educational seminars which identified new growth
markets, increasing sales by 10%-20%.

* Clients increased marketing agency budget by 15% - 30%.

Consulting Positions:

Bristol-Myers Squibb, Princeton, NJ - 2006
Stern + Associates, Cranford, NJ - 2006
Harrington Communications, Springfield, NJ - 2006

* Developed creative, well-educated strategic plans and managed all aspects of assigned
information technology communication projects while meeting daily deadlines and long term
project dates with 98.6 % efficiency.

* Demonstrated superior project management experience, while completing multiple,
simultaneous tasks with minimal supervision, freeing supervisor to focus on core activities.

* Conceptualized projects from inception through completion, keeping them on schedule while
adapting to sudden changes and shifting priorities, reducing costs by 10%.

* Worked with leading companies to develop media communications strategies and special event
initiatives for new product launches, life enhancing medical devices, corporate accounts and
non-profit organizations that improved media outreach and placement in national and regional
markets 25% and helped build public awareness and brand recognition, increasing sales by 6%.

* Created external and internal strategic customized communication programs including press
releases, pitch letters biographical fact sheets on clients, newsletters, and other collateral
materials that promoted sales growth by up to 15%, created a positive image and strengthened
a client’s link to business, consumers, communities, professional associations and non-profit

Caldwell College
Caldwell, New Jersey
Director of Media Relations & Advertising
1995 to 2005

Serving as spokesman for college, tripled exposure for college through print, broadcast and electronic media outlets, resulting in the largest student recruitment success in years 1997, 1998, 2000 and 2001.

* Managed overall direction for college website utilized as primary vehicle in promoting clear and
consistent institutional image.

* Established internal web master for site resulting in annual cost savings of $100,000.

* Administered departmental budget of $300,000; managed staff.

* Promoted, coordinated and supported fundraising, alumni, recruitment and special events,
achieving an unprecedented 65% of committed contributions to college’s multi-million dollar
capital campaign during the campaign’s quiet phase and a consistent 5%-7% increase in total
student enrollment.

* Coordinated advertising plans with VP and outside advertising agencies streamlining
budgetary expenditures and maximizing ROI of 10-15%.

* Developed and implemented Crisis Communications Plan, a detailed protocol for responding to
the media in emergency situations, trained executive staff.

* Received Garden State Journalist Association awards in 1997, 1998 and 2000.


M.B.A., Caldwell College
Concentration: Management
Graduated: 2005

B.A. Communications, Rowan University
Concentration: Public relations
Graduated: 1987


Public Relations Society of America (PRSA)
Garden State Journalists Association
Association of Independent Colleges and Universities of New Jersey (AICUNJ)

Tuesday, May 19, 2009

Growing Business Locally Worldwide

Local Ad Link


What is Local Ad Link?

Local Ad Link is a new pro-active technology platform that helps small businesses achieve an internet presence in their local area by targeting their advertisements to specific zip codes at an affordable price. Basically, it helps small businesses connect with their customers locally.

This platform gives a business their own web page where they can upload video, photos, driving directions, logo, even coupons. It is targeted to zip codes with geo-targeting to recognize the IP address and give the person searching, results locally. I can put in a search on up to two hundred websites (including google,,, yahoo, AOL as well as the social networking sites, (my space, facebook, flikr, etc) and growing.

How Does It Work?

When someone puts in the key search term that you have selected (car dealerships, banks, deli, laudromat, pizza, auto repair, restaurants, heating and cooling, landscapers, building and electrical contractors, plumbers, hotels and motels, etc.) your company will be pushed to the top of the search. This platform is pushed out to over 200 search engines and that is growing as well. I think the most value for a company, is that it is proactively pushed out too so many sites. Even if you have a website, you are always trying to figure out how to drive traffic to the site, so it makes sense to have this pro-active technology platform linked to your site. Local Ad Link is even developing a text messaging feature for searches done on mobile devices.

Traditional Media Effectiveness

With newspapers and magazines, in decline, TIVO to skip past commercials and satellite radio Local Ad Link makes a great deal of sense for a great many businesses.

Cost Effective

There are no contracts, you pay as go and if you don't see the value, then you just stop paying. There is also a back office, because you maintain the site and can change it at will in real time. This back office has a tracking analytics, so you can monitor impressions, who visited, when and if they downloaded your information from the page.

There are different packages, but right now they range from $ 69, $149 or $249 a month. Actually if you get in before June 1, the fees will be lower ($50, $100, $200 a month) and never go up as long as you keep participating.

You can buy a whole year for a lot less than it costs to run one print ad. There are no programmer, designer or webmaster fees, because you control the web page. This is a real cost-effective solution. If you think it was worth it you can target areas where you want to grow your business.

Further Information

For further information you can go to the following sites:

Some sites will offer videos and others will offer information. You can also go to and view recorded webinars presentations related to Local Ad Link that can provide further information.

Please Review and Call to Ask Questions

Please review the information when you have some time give me your professional opinion. I would be interested to know.

Contact Information

Kevin Berrigan
Local Ad Link
Independent Account Executive